State of Iowa Office of the Attorney General

Online Shopping & Internet Safety

Purchases & Services

Online Shopping & Internet Safety

Fake websites, marketplace scams, auction fraud, counterfeit goods, non-delivery, fake tracking, and risky payment requests can turn a good deal into a costly problem.

Before You Enter Payment Information

A professional-looking website is not proof that a business is legitimate. Slow down before entering personal or payment information.

Website safety check

Check the web address for misspellings, odd endings, or look-alike domains.
Search the business name with “complaint,” “review,” or “scam.”
Read return, refund, shipping, privacy, and contact information before buying.
Do not trust a lock icon alone. It does not prove the seller is honest.

Pause before paying

If a price seems impossibly low, a website was created recently, or the seller pushes unusual payment methods, treat it as a warning sign.

Marketplaces, Auctions & Social Media Sellers

Online marketplaces and auctions can be convenient, but they can also involve fake listings, fake sellers, counterfeit goods, and payment requests outside the platform.

1

Research the seller

Review seller history, feedback, account age, photos, return terms, and whether reviews look repetitive or suspicious.

2

Stay on the platform

Be cautious if a seller asks you to communicate or pay outside the marketplace, auction site, or official app.

3

Document the listing

Save screenshots of the listing, seller name, product description, promised condition, total price, and shipping terms.

4

Watch for fake delivery proof

Fake tracking numbers or shipment records can make a scam harder to unwind. Save carrier records and seller messages.

Common Online Shopping Problems (and What to Do)

Online purchases can involve more than just clicking “buy.” If something feels off before, during, or after a transaction, these common situations can help you decide what to check next.

Delivery Delays or Missing Packages

If an item is delayed, marked delivered but missing, or never arrives, pause before assuming it is lost.

  • Was a delivery timeframe promised at checkout?
  • Did you receive a delay notice or update?
  • Does tracking show delivery confirmation or photos?
  • Is the seller or shipping carrier responsible for the issue?

Unexpected Charges or Billing Issues

Charges that do not match what you expected can come from add-ons, subscriptions, or billing errors.

  • Does your receipt match the final charge?
  • Were fees, taxes, or add-ons clearly shown?
  • Is this part of a subscription or free trial?
  • Have you contacted your payment provider if something looks wrong?

Subscriptions, Trials & Auto-Renewals

Some purchases include ongoing charges that continue unless you cancel.

  • Was this a one-time purchase or a recurring plan?
  • Were renewal terms clearly explained before checkout?
  • Do you know how and where to cancel?
  • Did you receive confirmation emails outlining the terms?

Product Quality or Safety Concerns

If a product arrives damaged, unsafe, or very different from what was advertised, take a closer look.

  • Does the product match the listing description and images?
  • Are there recall notices or safety warnings for similar items?
  • Do you have photos or documentation of the issue?
  • Is the seller offering a return, replacement, or support?

Service, Speed or Performance Issues

For digital services, internet, or bundled products, performance may not always match expectations.

  • Were speeds, quality, or features clearly described?
  • Are there outages, slowdowns, or service interruptions?
  • Have you documented issues like speed tests or downtime?
  • Did the provider explain limitations or conditions?

Who You’re Actually Buying From

Online marketplaces may list products from third-party sellers, not just the platform itself.

  • Is the item sold directly by the platform or a third-party seller?
  • What are the seller’s ratings and reviews?
  • Are return and refund policies clearly stated?
  • Does the seller have a verifiable business presence?

Choose the Online Shopping Issue

Some online shopping problems need different records and next steps. Pick the issue that best matches what happened.

Online shopping problems are easier to handle when you sort the issue first.

Start by identifying whether the problem involves the platform, delivery, product authenticity, payment page, or charge.

Stay on the Platform

If you are buying through an online marketplace, auction site, or social media marketplace, be cautious if a seller asks you to move the conversation or payment away from the official platform.

Use official checkout

Platform protections may depend on using the platform’s official payment and dispute system.

Watch for fee-avoidance pitches

Claims like “pay me directly for a better deal” can be a warning sign.

Keep messages in-platform

In-platform messages may help document what the seller promised.

Warning: Leaving the platform can make it harder to prove what happened, use buyer protections, or recover money.

Item Never Arrived or Tracking Looks Wrong

Non-delivery scams can involve fake shipping notices, reused tracking numbers, “delivered” statuses for items that never arrived, or sellers who stop responding after payment.

Compare tracking details

Check the carrier’s website directly. Look for address mismatches, reused tracking, or unusual delivery details.

Contact the seller first

Save the seller’s response, including any refusal, delay, or claim that the item was delivered.

Preserve carrier records

Save screenshots from USPS, UPS, FedEx, DHL, or other carrier pages.

Save this: Order confirmation, tracking number, delivery status, carrier screenshots, and seller messages.
Possible next step: If unresolved, consider a payment dispute and report the problem.

Counterfeit or Unsafe Goods

Consumer product and retail fraud can involve counterfeit goods, fake retail sites, deceptive marketing, or products that are not what was promised.

Compare the listing

Save the product page, photos, brand claims, condition, size, model number, and warranty promises.

Watch higher-risk categories

Electronics, luxury goods, cosmetics, collectibles, supplements, and branded items are common counterfeit targets.

Consider safety risks

Counterfeit or misrepresented goods may create safety, warranty, quality, or health concerns.

Keep the item and packaging if possible: Photos, labels, packaging, serial numbers, receipts, and seller messages may help document the issue.

Fake Website or Checkout Page

Some fake sites are built to steal payment or personal information.

Online and digital fraud can use deceptive websites, emails, messages, fake stores, or phishing pages to steal money or personal information.

Check the web address

Look for misspellings, extra words, odd domain endings, or look-alike brand names.

Question unusual redirects

Be cautious if checkout redirects to an unfamiliar payment site or asks for unexpected information.

Do not trust design alone

A polished logo, lock icon, or professional design does not prove the store is legitimate.

Protect accounts quickly

If you entered passwords, card numbers, or personal information on a suspicious site, contact your bank or account provider through verified channels.

Protect Your Payment

How you pay can affect what options you have if the item never arrives, the seller disappears, or the product is not what was advertised.

Credit card

Often gives consumers stronger dispute options for non-delivery, unauthorized charges, or unresolved seller problems.

Official platform checkout

May preserve marketplace order records and buyer protection tools.

Gift cards

Scammers often request gift cards because they are difficult to recover.

Crypto, wire, or payment apps

These payment methods may be hard to reverse, especially with unknown sellers.

Online Marketplaces, Legal Forms & Seller Research

Online Classifieds, Marketplace & Rental Listing Scams

Scammers often post fake listings, copy real photos, or pressure buyers and renters to act before checking the details.

  • Deal locally and verify who you are dealing with before paying.
  • For rental listings, check county assessor records to confirm ownership.
  • Do not wire money, send gift cards, use crypto, or pay a rental deposit before confirming the listing is legitimate.
  • Do not provide Social Security numbers, bank information, or copies of IDs through informal marketplace messages.

Online Legal Forms

Some websites sell legal forms that may be free elsewhere or may not fit Iowa law.

  • Check whether the form is available free from a government source.
  • Confirm the form applies in Iowa and includes instructions.
  • Be cautious if a company appears to give legal advice without clearly explaining its role.
  • Read cancellation, renewal, and refund terms before buying.

Research the Seller Before You Pay

A quick search can save you from a slow-moving headache goblin.

  • Search the business name with words like “complaint,” “scam,” or “review.”
  • Check complaint histories and marketplace seller information.
  • Be cautious with new websites, copied product photos, unusual discounts, or payment-only-by-app demands.
  • Use a credit card when possible because it may offer dispute rights.

Remember: Online marketplaces may be required to make certain high-volume seller information available and provide ways to report suspicious activity, but consumers should still verify sellers before sending money.

If an Online Purchase Goes Wrong

Use this process before escalating, unless the issue involves immediate account compromise, identity theft, or fraud requiring urgent action.

Gather records

Save order confirmations, receipts, screenshots, messages, tracking, return policies, product pages, and payment records.

Contact the seller or platform

Use the seller’s official customer service channel or the marketplace dispute system. Keep proof of each contact.

Use payment protections if needed

If the issue is unresolved, contact your card issuer, bank, or payment provider through verified channels.

Report unresolved problems or fraud

If the seller will not resolve the issue or the transaction appears fraudulent, consider filing a consumer complaint and reporting fraud to the appropriate agency.

Common Online Shopping Risks

Scams often rely on urgency, fake credibility, and payment methods that are difficult to reverse.

Fake websites

Look-alike stores may copy logos, product photos, and checkout designs.

Counterfeit goods

Luxury items, electronics, collectibles, cosmetics, and supplements may be fake or unsafe.

Non-delivery

The seller takes payment but never ships the item.

Fake reviews

Reviews may be copied, incentivized, or generated to create false trust.

Payment pressure

Gift cards, crypto, wire transfers, and payment apps are common scam signals.

Phishing checkout

Fake payment pages can steal card numbers, passwords, or personal information.

Pay Safely

How you pay can affect your ability to dispute a charge or recover money.

Credit cards

Often provide stronger dispute options if an item is not delivered or is not as advertised.

Platform checkout

Using the official marketplace checkout may preserve marketplace protections.

Gift cards

Never pay an unknown seller or “support” person with gift cards.

Crypto, wire, payment apps

These payments may be difficult or impossible to reverse.

Keep proof: Save receipts, order confirmations, tracking, messages, return labels, screenshots, and card statements.

Report Problems

If a seller will not resolve a problem, gather documentation before filing complaints or disputes.

Paid but did not receive it?

Contact the seller first, save their response, then consider disputing the charge and filing a complaint.

File a Consumer Complaint

Document before you report

Include screenshots, receipts, payment records, seller details, tracking, emails, chat logs, product descriptions, and refund policies.

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